Letter A

AVON PRIME MEATS – In the News!

FOR IMMEDIATE RELEASE
Media Contact:  Janice, Jabberhead Agency
office@jabberhead.net


Our Unexpected Find…At a Community Grocer?

Avon Prime Meats shocked us with their distinctive premium meat, local butchery practices, ‘food advisors’ and catering. Here’s how…

Unlike most grocery stores, the beef sold here is either Prime or Premium Choice. No lower grades to be found. The chicken, pork, lamb, fish and other protein products are also highest quality. In fact, they even offer dry aged beef like you would find in an upscale steak house. The dry age process requires meat with a large, evenly distributed marbling, resulting in greater concentration of flavor and taste. The meat’s natural enzymes break down connective tissue resulting in more tender beef. Dry aging is an elaborate process, and that’s why most supermarkets don’t offer it. The butchers at Avon Prime Meats strive to offer the best meats for their guests, sourcing from local farms whenever possible, and offering grass fed humanely raised meats in some of their most popular cuts. This applies to fish, as they offer in-season, fresh, wild-caught fish. For example, they overnighted Opah and Wahoo Hawaiian fish during their recent “Luau Weekend” at the store.

The next distinguishing feature at Avon Prime Meats is the seriously impressive skill of the butchers. Certified Master Butcher Tim Hester who works on the Prime Meats team attended culinary school, completed a two-year apprenticeship, and a 10,000 hour “Journeyman” training course to become a certified butcher. Both Hester and Master Butcher Mike Elias, another exceptional butcher at Prime Meats, can transform a 300-pound half cow into 240 pounds of gorgeously cut beef in under two hours. Elias explains how “the art of butchering is performed with almost surgical precision,” so when harvesting livestock, they maximize the premium product so nothing goes to waste.

Unsure of the exact meat or fish to purchase? The expertly trained management staff members consider themselves “Food Counselors” and are impressively knowledgeable about grades and cuts of meats and how to best prepare them. You can approach any of the six managers, tell them about your culinary interest, menu desires, health condition or diet restrictions and they will skillfully guide you to the precise meats or fish, cuts, amounts, and accompaniment side dishes specifically for you. They truly love educating and building relationships with their guests, and it shows in every interaction.

For those guests looking to eat healthier, the store has its very own in-house nutritionist, Ellen Bellicchi. She has been a member of the Avon Prime Meats team since the store opened in 2010. As a trained dietitian, she is eager to advise customers with health concerns, dietary restrictions, or those who simply want to choose delicious food with an emphasis on less saturated fats and high nutritional content. The store offers grass fed beef which is lower in saturated fat, higher in omega-3s and higher in protein content. Grass fed beef options are the product of farms that adhere to strict hormone- and antibiotic-free as well as humane raising and harvesting guidelines. Additionally, grass fed beef has been found to have a healthier ratio of omega-3 to omega-6 fatty acids and contains higher levels of inflammation-fighting antioxidants, and the natural meat option attracts people with various dietary restrictions.

Another unexpected find: Full-scale catering services led by Manager Diane “Dee” Gallivan. She travels the world to find unique products; for instance, she has explored Italy in order to find pasta, honey, olive oils and jars of delicious artichokes to offer in-store and for catering creations. As a result, the catering business at Avon Prime Meats has grown by leaps and bounds, mostly by word of mouth from extremely satisfied customers. Dee and Rocio will guide hosts through the planning process for catering gatherings of any size. They will help you select the perfect portions, healthy options and alterations to accommodate dietary restrictions to make the food enjoyable at your event. If needed, Avon Prime Meats will even arrange servers at your event.

Not enough time to cook? You can get delicious prepared family meals, for your next dinner party, or to bring to an event. Venture to the back of the store, where you will find meals created by Avon Prime Meats professional chef, Tom Stuteville. Everyday cooks, as well as expert chefs, stop in to pick up prepared foods to serve alongside their own at dinner parties. Have an exotic side? Avon Prime Meats offers ostrich, elk and venison too.

Whether you’re a first-time visitor or a regular guest at Avon Prime Meats, you can’t miss the extreme customer service guaranteed to put a smile on your face and something healthy and delicious in your shopping bag. To top it off, a smiling cashier will thank you by name and even carry your groceries out to your car.

Avon Prime Meats is your delightful local butcher, grocer, food advisor, and caterer.

ABOUT
Located at 395 West Main Street, Avon. Avon Prime Meats Butcher, Grocer & Caterer opened in 2010. Hours of operation Mon – Sat 9am – 8pm, Sun 10am – 7pm. Sign up for weekly emails or place orders online:  www.avonprimemeats.com


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